Very few people think Jesus was a bad guy.  Most people like to say he was "just a man" who had a lot of "good teachings."  People don't feel right labeling Jesus a false teacher, but they don't want to believe He was God.  So, they lump Jesus into the same camp as Gandi and Martin Luther King, Jr. 

C.S. Lewis addresses the problem with thins thinking: Jesus claimed to be God.  Jesus can't be just a good teacher.  Either He is the most devious liar in history, an insane person who should have been institutionalized, or He is genuinely Lord.  A man can't be a "Good Teacher" and claim to be God unless He really is God.